It's every marketer's dream: Convert qualified leads through the marketing and sales funnel.
But first, you must set criteria for how to qualify leads. This step-by-step guide can get you started defining your funnel, top to bottom.
Download "Master Your Customer Lifecycle" to:
Identify your subscribers, leads, MQLs, SQLs, and opportunities
Nurture leads at every stage of the sales funnel
Put together a full customer lifecycle plan in action
Download "Master Your Customer Lifecycle: Defining Leads at Every Stage of the Funnel" for better lifecycle marketing.